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Absolute rebrands Applethwaite Homes


Bolton-based agency Absolute has worked with Applethwaite Homes on an overhaul of its brand positioning.

The homebuilder turned to Absolute because it felt its previous branding didn’t reflect the standard and locations of its properties.

“We have always been extremely proud in the quality of the homes we build, however we identified that our existing brand identity and marketing materials didn’t match up to this high quality,” said Colin Hetherington, Managing Director from Applethwaite Homes.

“We wanted to strengthen our position in the marketplace, whilst delivering a unique customer experience from enquiry through to moving in, which truly represented Applethwaite Homes.”

Applethwaite  is part of Eric Wright Group, and provides new build homes in North West England, Cumbria, Lancashire and the Yorkshire Dales.

The branding includes a full suite of material for each development, such as brochures, signage, graphics, promotional items and packs for new home owners.

“We have extensive experience within the home builder and property sectors and when Applethwaite Homes approached us with such a unique challenge it was a great project to work on. Our team worked seamlessly with theirs to really get to the heart of what Applethwaite is about and hearing the internal and customer reaction to the new branding has been fantastic,” added Chris Hodgen, Managing Director of Absolute Agency.

Absolute explained that they designed the graphics and typography to feel higher end, with a clear palette of “luxurious dark blue” complemented by a secondary set of paler colours.

It developed ornamental graphics to represent the development locations and a bespoke font.

This branding has so far been implemented on sites throughout the North West including Inglewood near Preston, Davyfields near Darwen, and Brackenwood in Blackburn.

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