Propaganda has won a hat trick of clients, with contracts from Keys Group, NCM Auctions and Ecobat Battery.
The Leeds agency said that two of the appointments came about through recommendations from previous clients.
With specialist care, education and healthcare services firm, Keys Group, it will be defining the positioning of the group, following its acquisition of ADHD360 earlier in the year.
Propaganda has previously done a rebrand of ADHD360, which led to the new brief.
“The work Propaganda has already done for ADHD360, creating a standout brand in a challenging market, really resonates with us,” said Katie Drakeford, Commercial Director at Keys Group.
“We want the same for the wider Group, to build a strong, coherent brand strategy for our future. With their track record, Propaganda is the natural choice.”
Ecobat Battery has recently been acquired by private equity firm, Endless LLP and appointed Propaganda to deliver a “rapid brand transformation.”
The battery and energy storage solutions company said it went to the agency based on Endless’ recommendation.
Finally NCM Auctions in Doncaster is working with the Leeds firm to established a brand “that will power the business to its next stage of growth.”
“We’ve seen outsized success since we started out in 2012, and have made a huge impact on the industry,” said Emma McSkelly, Managing Director at NCM Auctions.
“Now feels like the right moment to really define who we are and where we’re going next. Propaganda’s reputation for challenging assumptions and driving growth stood out to us. We’re excited to work with them to shape a brand that matches our ambition.”
Laura Kynaston, Managing Director at Propaganda, explained of the wins:
“Our work has always been about creating real commercial impact for brands. We’re proud of our track record, partnering at board-level to deliver transformative results for clients, helping them stand out, and redefine their industries. These exciting appointments show that more and more businesses are continuing to recognise the value of brand as a driver of growth.”
