75Media says it’s “one step further” on a journey to become the “number one network for brands” after acquiring iQ OOH.
Details of the deal haven’t been announced, but it puts the Leeds company in the top 6 out-of-home networks in the UK – with over 500 digital and classic billboards.
iQ’s 81 digital panels will now be incorporated into its portfolio, with all staff, including the founders of the London company moving over to 75Media.
“We can see the strength that combining our businesses will bring and look forward to connecting the teams together,” said iQ’s Tim de Monte who co-founded the firm with former Global colleague, David Peters in 2021.
“Overall, we’re tremendously excited about the proposition we’re evolving in the market and I look forward to bringing an increasingly strong offering to our specialists and agencies.”
Paul Inman, Managing Director at 75Media, added:
“We’re very excited to be welcoming Tim, David and the iQ team to 75Media. With their impressive expertise in the industry, and their track record working with the agency sector, it makes perfect strategic sense to bring iQ into the 75Media fold, as our skills, specialisms and sites ideally complement each other.
“This deal is significant as it firmly places 75Media within the top six OOH networks in the UK, and we don’t intend to stop there. Given where we started three years ago, we’ve worked hard to grow in a way that is sustainable, doesn’t compromise our levels of service, and drives significant value for our investors.”
75Media, which now employs 35 people across the UK said it was “currently looking for further acquisition opportunities in the industry.”
