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7 way pitch as Transport for Greater Manchester appoints creative agency


Transport for Greater Manchester has completed a 7-way pitch process for its creative account.

The organisation has appointed The&Partnership Manchester to handle the brief, which will include responsibility for all its marketing campaigns including social and digital.

“We’re absolutely thrilled to be working with Transport for Greater Manchester,” said Mark Newnes, Group Managing Director, The&Partnership Manchester.

“TfGM plays a significant role in serving communities across the region and we’re honoured to be their partner, especially at a time of significant change.  With the integration of services under the Bee Network and delivery of key projects such as bus operations, and the upgrade of greener travel opportunities, this partnership will enable us to use our full capabilities to communicate the benefits to the whole region.”

It’s the first time that a single supplier has been awarded the contract – in previous years agencies were required to pitch for individual projects.

“We’re constantly trying to push the creative boundaries of what’s expected of a public sector organisation, so we can affect real behaviour change with our audiences,” explained  Jo Taylor, Head of Brand, Marketing, Design & Digital, TFGM.

“We wanted a creative partner that understood this as, as well as our sector, geography, the communities that we serve and our strategy of unifying and improving the services through the launch of  the Bee Network. In The&Partnership Manchester, we found that partner.”

The&Partnership will work with an in-house team as moves towards the delivery of the Bee Network – its vision for an integrated London-style transport system joining up buses, trams, rail as well as cycling and walking.

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