Hull Kingston Rovers (KR) rugby league club has announced Hull-based IoT and smart city firm Connexin will become its new headline sponsor in a multi-season sponsorship deal.
The partnership will see both organisations come together with the goal of increasing engagement with communities through supporting initiatives across Hull.
The deal follows Connexin’s announcement that it is rolling out a new full-fibre network across Hull and East Riding, driven by its promise to invest locally.
Ahead of its 140th anniversary, Hull KR has also launched a new club crest.
Furqan Alamgir (pictured, left), co-founder and CEO of Connexin, said: “As an organisation that was born and continues to thrive in Hull, we understand the important role that sport plays in this city. This is why we are delighted to be investing in one of Hull’s key sporting institutions through our new partnership with Hull KR.
“Both of us share a drive to make Hull the best it can be and provide people with access to new and exciting opportunities. This sponsorship is just the start and we have some exciting plans ahead.”
Paul Lakin (pictured, centre), Chief Executive at Hull KR, added: “Through partnering with Connexin, both organisations will be able to harness our passion for Hull to drive positive development in the region and for its people through sport, while also pushing the club forward to achieve even more success.”
