Auto Trader has revealed further details about its new Jennifer Saunders-fronted advertising campaign.
The Manchester-based group says it’s the largest integrated campaign in the brand’s 40 year history as it celebrates its “rich heritage” and the “diverse and unique array” of the British car-buying public.
Saunders was chosen as the new voice of the brand, to bring her “British humour” to a campaign which relies on a “subtle British sense of humour and relatable (if not eccentric British characters.”
The advertising aims to position the brand as Britain’s Biggest Matchmaker.
