Global home appliance group, Haier, has worked with TOMORO on a global, multichannel product launch.
The Leeds agency was brought in to reach 2 distinct markets for its new air conditioning unit. The first focused on trade and its ease of installation, the second consumer facing campaign showed how it killed “99.998%” of air-bound bacteria.
TOMORO’s Director of Digital Philip Crampton said they created a “truly hyper targeted campaign across all countries, target markets and platforms.
“With 500+ bespoke assets created, we were able to really personalise the targeting at each stage of the campaign from the teaser to main launch. This all resulted in a perfect storm and delivered exponential results for Haier.”
The end result was 12m impressions across all channels, including Google Adwords, Meta, LinkedIn, Spotify and native. It also achieved 125k site visits and video views during the campaign – plus the product sold out.
“As you can imagine, creating an impactful concept that works in eight different languages is no small feat – yet the team were very quick to understand our brand essence and seamlessly delivered the campaign. The results have been phenomenal!” added European Marketing Manager, Nikita Patel.
