Reach Studios, a leading technology-focused digital agency recognised for Web, Mobile, Automation, AI & Ecommerce has appointed James Deeley as strategy and marketing lead.
Deeley, whose previous experience includes over 25-years of marketing strategy pedigree for London based agencies, working with global brands such as Lexus, Zoetis and Asics has relocated to South Yorkshire and will head-up the marketing function for Reach Studios.
Deeley will be responsible for all aspects of the strategy and marketing services that Commercial Director, Jonty Ward of Reach Studios believes can no longer sit in a siloed function of digital marketing.
“The shift to agentic search means we need to balance technical SEO & off-page SEO with a single core-focus. Gone are the days where we can trust generalist content to perform. Instead we need to deliver a strategic partnership for our clients to feed algorithms and promote brands in the way that makes our customers the obvious choice for LLMs to serve them as the answer.”
With more than 25 years of experience in marketing strategy and extensive hands-on experience across a multitude of disciplines and industries in that time, this depth of knowledge naturally complements the upcoming challenges and opportunities that businesses face. The creation of this role is to ensure Reach Studios continues to deliver outstanding results for its clients and partners.
Deeley said: “Reach Studios was the obvious choice. Their ethos and approach is unlike any other agency I’ve seen in my years in the industry. From the way they engage with the local community to create a social impact, to their unrivalled ambition to serve customers globally through in-house development with no outsourcing or off-shore teams, they have built a talent pipeline that runs through local schools, colleges and universities. It is rare to find an opportunity in a business that holds such high values and clear purpose, and I knew I wanted to play a part in the next phase of Reach Studios. It is inspiring and an exciting time to join and contribute to such a forward thinking and successful agency.”
Andrew Claypole, MD of Reach Studios, added: “We’re incredibly excited that James has joined us. His experience brings a fantastic addition to our team. Since identifying the need to provide this service to our clients, we’ve been working hard to ensure we found the right person who can truly deliver for our clients and guide them along the way on the impact that surrounds marketing & search as a result of LLMs and AI.”
“James’ appointment means we can push forward with an upcoming schedule of events and digital content, both locally and in the USA. With his support, we will deliver true value that educates and empowers whilst removing the confusion that comes from outdated approaches.”
The appointment follows another year of significant growth for Reach Studios. The agency, which started around a dining room table is now operational in the UK, EU & USA. Championing their purpose of “doing digital differently”.
