We teamed up with the legendary Aardman Animations to support What’s Up With Everyone?’ – a project partnering with universities and health bodies to make an impact on mental health for young people.
Short, attention grabbing, relatable videos, perfect for social, with that trademark Aardman style and sense of humour acting as the hook. It was our job to use that hook to form a cohesive campaign – with a weighty paid budget courtesy of several national funding bodies – including crucial influencer engagement.
By focussing on the channels young people use every day – Facebook, Instagram, Google, YouTube, Snapchat and TikTok – we’ve driven healthy engagement with the campaign, some incredible results, and social sharing from the likes of Stephen Fry.
Results
3500+ follower growth within a month of launch
Over 17 million total combined reach
500,000 engagements
294K total web page views
National Coverage – BBC, Sky News, ITN News, Ladbible and 300+ more
