Flow Creative behind Open Study College animations

Stephen Chapman's picture
by Stephen Chapman

Flow Creative has produced a series of animated videos to promote the 10th anniversary of Open Study College.

They are being used across digital channels to attract new students.

“Using Open Study College’s existing bold branding as a starting point, we developed a strong colour palette and contemporary illustrative style. The client was keen that the work had a celebratory tone and felt positive and upbeat, and they were really happy with the outcome – especially the high number of enquiries they received,” explained Karl Doran, creative director at Manchester’s Flow.

The videos have gained almost 50,000 views.

"Flow were very quick to get their head around what we do, and what our brand and values are.  They skillfully crafted an animation that fit our brand perfectly, communicated our message in an engaging way, and exceeded the high expectations that we already had,” added Steven Nash, director of marketing and ecommerce, at Open Study College.