Chilli UK design new packaging for Deliciously Ella

Simon Austin's picture
by Simon Austin

Leeds-based brand design consultancy Chilli UK has designed new packaging for the launch of Deliciously Ella’s new granola and muesli products.

Dan Barrett, Managing Director at Deliciously Ella, said: “Granolas have been a firm favourite of Deliciously Ella followers for some time. We identified an opportunity to provide a product that was premium, healthy and ‘free from’ - and given Chilli’s experience in branding for the food sector, we asked the team to help us bring the range to life. We really love the new packaging and we can’t wait for the products to go to market.”

David Whittle, Managing Director at Chilli UK, added: “We were delighted when the team at Deliciously Ella approached us to help design the breakfast packaging. We opted for a bold colour palette, simple design and transparent window to show off the tasty product inside.”

The new breakfast range, which includes ‘Original Granola’, ‘Nutty Granola’ and ‘Bircher Muesli’ are all gluten and dairy-free, and will go on sale on Wednesday 26th July in Waitrose supermarkets.

Alongside Deliciously Ella, Chilli counts the likes of Lakeland, Butterkist, Cadbury, Co-op and Florette amongst its growing portfolio of clients.

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