Leeds based brand design agency Chilli UK has revamped iconic popcorn brand Butterkist’s packaging and product presentation.

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Butterkist adds a bit of Chilli

The company was tasked with modernising the brand identity, whilst still retaining Butterkist’s well-established brand assets.

“The research showed that the UK has a lot of affection for Butterkist and the challenge was to bring its strong brand identity into 2017 without losing its values – and we’re confident the new packaging will bring Butterkist continued success,” explained Scott Wardle, creative director at Chilli UK.

It follows a previous brand revamp in 2015 and the new packaging has been created to offer a cleaner, modern look brought to life through a vibrant colour palette.

“The new pack brings the brand essence to life through a bolder, fresher and more contemporary look, and communicates Butterkist’s irresistible taste and fun personality” added Anjna Mistry, senior brand manager at Butterkist.

“Each flavour is colour-coded for clearer differentiation, providing greater shelf stand-out and ease of fixture navigation.”

The new packaging is set to launch in ASDA, with a full UK supermarket rollout to follow.