Each Friday in The Wrap, one of the North’s leading media and creative figures will be giving us their take on the news covered by Prolific North over the last seven days.
This week it’s the turn of Jason Palgrave-Jones, managing director of Textlocal.
Are your customers noticing what you want them to notice, engaging with what you want them to engage with, and even feeling how you want them to feel asks Professor Ben Ambridge of Endless Gain.
Jamie Hinton, founder of Sheffield-based technology firm Razor, argues that brands need to address the leaks in their technology before turning up the dial on ad spend.
Andy Buchan, creative director at The Neighbourhood, gives his take on why offering staff free time to create their own projects can lead to profitability in the long run.
