Keyword-stuffed content, cloaking and bought links refer to just a few of the many traditional search engine optimisation (SEO) tactics that once helped some website owners to drive their sites up to the strongest, most profitable positions on Google’s search engine results pages (SERPs).

This week on Prolific North News, we speak to Sara Wilde McKeown, Managing Director of Paver Smith.

Following our story that the Liverpool agency is planning to undertake a rebrand, she talks to us about what the new Paver Smith will look like, why she chose PR after a high-flying career in publishing with Trinity Mirror, and how the agency has fought back from its pre-pack administration in 2011.

Ahead of this evening’s Tonight documentary, ‘The Rise of Discount Supermarkets’ (ITV1, 8:00pm), Tim Downs, director at Aberfield Communications looks at some of the factors that allowed the discounters to gain a foot hold in the UK and why he thinks the ‘Big Four’ only have themselves to blame.

The curtain came down on two days of geekery, performance and all manner of digital happenings when the Thinking Digital event in Gateshead came to end last night. Sarah Hartley takes a look back over the event that has become a fixture for many northern creatives.

This week, we speak to David Grimes, Managing Director of My Parcel Delivery.

Following our story that My Parcel Delivery had hired a marketing team, he talks to us about why marketing is now a priority, how it intends to spend £1.5m of recent investment, and whether he has any plans to sell the company.

Publishers of all types and flavours - from global news organisations to marketing agencies to individual bloggers - have been left wondering just how the new ‘right to be forgotten’ ruling will impact on their activity. Sarah Hartley takes a closer look.

On Prolific North News this week, we speak to Alasdair Gleed, Research Director at DJS Research. Following our story that DJS had grown annual revenues by 32%, he talks to us about how the company has succeeded in a recession, how it intends to sustain its rapid growth and whether there are any plans to sell up.

On Prolific North News this week, we speak to Michael Gibson, MD of Fat Media. Following our exclusive story that the digital marketing agency has been sold to Cumbrian entrepreneur David Durnford, he talks to us about how the deal came about, where the company goes from here and whether it has any plans to move from its Lancaster HQ.

Full coverage of last night's memorable Prolific North Awards 2014, held at The Point at Lancashire County Cricket Club.

We have all the winners, as well as a review of the night, pictures and tweets.

With the current rise of mumpreneurs and the increasing number of women having children at the age of 40, modern motherhood is a completely different ballgame and brands need to reassess the way they speak to mums to avoid losing them all together, writes Hayley Peters, account director at Weber Shandwick Manchester.


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