Stuart Maconie is a Professional Northerner. He lives, breathes, speaks, broadcasts, and makes good money from his calling. He even writes about it. For a lad born in Whiston, a sub-Scouser no less, he enjoys a pretty amazing career, writes Robert Waterhouse.

So, when the New Statesman in its wisdom devotes a special issue to The North, as it has done this week, who better to set the scene than – Stuart Maconie?

The debut of the Prolific North Top 50 Integrated Agencies 2013 represents the definitive compilation of the North’s largest integrated agencies spanning creative, advertising, marketing and sales promotion. Agencies which generate their income either entirely or overwhelmingly from digital activities are the subject of a separate forthcoming initiative.

Digital SWOT 2014, is a major new conference examining the increasingly pervasive digital revolution from a business point of view: essentially a SWOT analysis of how companies and organisations and/or their agencies should re-examine their commercial performance from a digital point of view.

The 31 October 2013 is a day to be remembered. Not, as you may suspect, for the usual fancy dress, trick or treat and pumpkin carving but from this date, for the first time, proceedings within the Court of Appeal are to be televised.
It is not a historic day of the same magnitude as the moon landing, the end of the Second World War or the birth of Prince George of Cambridge but it is, nonetheless, a day of great significance which some welcome and others, like Jack Froggatt, Litigation Solicitor at North West law firm Brabners, treat with a degree of scepticism.

The growth of smartphones and tablets has opened up a hugely diverse platform for financial mobile applications, writes Adam Fleming, chief technology officer of Apadmi.

With more and more apps entering the market and rapidly becoming the preferred means to conduct trades and transactions, it has never been more important to make sure that mobile applications offered by a financial institution are safe, secure and appropriately reflect the brand values of that institution.

To pitch or not to pitch… is a question I often ask myself, writes Corporation Pop managing director, Dom Raban.

Sun Tzu, the ancient Chinese military strategist, and author of ‘The Art of War’ famously advised, ‘He will win who knows when to fight and when not to fight’.

A collective of like-minded individuals have come together to challenge the way agencies think about new business. Here co-founder of The Art of New Business Sarah Bradley shares five lessons drawn from research carried out with high-profile companies around the world.

Following validation on 2 September of this innovative new course, which we believe offers a rare mix of best in class contemporary digital communications practice and management skills, we are pleased to confirm that the course will begin on Thursday 30 January 2014.

The results of Prolific North's research study into international investment in and by the creative services industries in the North of England, will be announced at a unique conference on the morning of Thursday 28 November in Manchester. The research study has been supported by our four partners: the BBC, MIDAS, Creative England and UKFast and the conference itself is being hosted by Bruntwood. It is believed that this is the first time that a research project of this nature has ever been undertaken at this level in the North.

Manchester marketing agency Amaze, has released the latest research from its study into the impact of technology on the behaviour and attitudes of 10-15 year olds.
The 5-year project is now in its third year and the latest report looks at social networking and second screen activity.


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