Features

Take a look through our weekly features and opinion pieces, including insights into some of the most exciting companies in the North, as well as interviews with the people who run them.

Brands face the same challenges as consumers and creatives: to care or not to care. Those that fail to navigate the moral maze will become extinct. But can global brands have a heart, asks Richard Pay, Creative Lead at Uniform.

Modern technology like Evergreen Life is adding new capabilities beyond healthcare in the fight against the pandemic and wider wellness problems.

Sam St. John, Founder of Paragon Pictures, tells us to consider what people want to see right now, and make a brave decision, for the opportunity to stand out while everyone else is being cautious, and future-proof your business.

Using her clinical and communication perspective, the Managing Director of Onyx Health shares some important do's and don'ts for healthcare comms during the pandemic.

Agility is an overused word - but at a time like this, it’s vital. Businesses large and small are under threat during the coronavirus crisis, but to keep afloat, everyone needs to adapt.

Here, Hattie shares what her working week has been like in the UK’s period of social distancing.

Bryony Cook, from Aaron & Partners LLP, looks at how creative agencies, such as those providing PR, marketing and advertising services, can continue to manage their contracts.

Jo Cheesman from Cirrus is an expert in learning design and has several years’ experience of creating successful virtual learning interventions.

Joe Chetcuti, Director of creative agency Front in Sheffield, explains the ways you can keep customers close and comfortable, even at this challenging time.

The coronavirus has forced companies to adapt quickly, mobilising their workforce to remote working with just days' notice, and trying to find ways to maintain business as usual at a time that's far from usual.

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