The death of the big idea: Why thinking longer offers a brighter future for brands

imathinkinglonger

Executive Creative Director at Intermarketing, Simon Long, explains why brands need to think longer, not bigger.

 

2020. So far, so chaotic. But enough’s been said about that, so let’s not dwell.  

There are reasons to be cheerful. We’re opening up after the shutdown. Starting to look ahead. Forming a vision of the future. Informed by the changes we’re seeing. 

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