MC2 is an employee-owned strategic marketing communications agency, specialising in supporting high growth businesses.
As a senior account executive, Izzy Guy works with clients across a range of sectors including leading law firm Hill Dickinson and The University of Central Lancashire (UCLan), as well as a roster of high growth tech clients including TalkTalk Business and specialist sustainable vehicle manufacturer WN VTech.
Having joined MC2’s content team as an account executive last summer, Guy has already been involved in a number of high-value campaigns. She also sits on its elected council, which was established following the firm’s move to employee ownership in 2021, to ensure the voices of the agency are heard.
Here, she shares what a recent week in her life looked like at MC2…
No two weeks are ever the same at MC2 (which is what makes it such an exciting place to work), but every Monday we kickstart the week with a content teamwide meeting in the office. This session is used to share updates, set priorities, and lay out our plans for the week ahead. As a team, we work across a range of different clients so this time at the beginning of the week is valuable for coming together to celebrate the highlights achieved in the week prior.
These can range between award wins, securing national media coverage and delivering standout integrated campaigns. The meeting helps to energise the team for the week ahead and is often where new ideas are generated.
Throughout the day on Monday, I spend a lot of my time writing different content for a range of channels from national, sector and regional media, social media platforms like LinkedIn, company websites and video scripts.
I love to finish my Mondays with a spin class with friends from work. The classes that we have access to with our corporate gym membership really help me to decompress and my Monday spin class always sets me up well for the week ahead.
My Tuesdays are often focused on client meetings where we talk through our priorities and bring new strategic ideas to the table. Regular conversations with clients help us to act as proper consultants and take a lead on marketing campaigns.
Every day, our attention is on the news agenda. We stay close to the topics that are dominating the national press, as well as the sector specific publications within financial services and tech. In any one morning, I can find myself jumping between speaking to tech journalists about the latest debates around AI, to setting up national radio interviews with my clients to discuss ground-breaking pieces of academic research that we have supported the release of.
The range of media opportunities that I’m able to create for my clients is what makes the job so interesting. I’m constantly learning and it’s safe to say that there is never a dull moment!
Wednesdays are when I might find myself in an agency-wide partner meeting. Our partner meetings take place once a month, and are an opportunity for the content, creative, digital and studio teams to come together. Led by our managing director Jonny Saatchi, they’re a chance to showcase some of the collaborative campaigns that have been created for our clients over the last month. Being employee-owned, we make sure to celebrate individual achievements across the teams, so our partner meetings are the perfect opportunity to reflect on our wins.
Every Wednesday at 3pm we get together as a whole agency for our ‘hump day’ treats! We all take a step away from our desks to have some snacks and put the kettle on. It’s a lovely point of the week to catch up with people across the agency that we might not work closely day to day with.
Networking is a big part of our job as a communications specialist and Thursdays tend to be popular for this (making it my favourite day of the week).
Given that I’ve only been at MC2 for less than a year, I have already attended some fascinating talks and events. These have included a tech event hosted by Manchester Digital, which invited Manchester-based tech leaders to talk about the latest trends that they are witnessing and a marketing showcase at Old Trafford that spotlighted upcoming digital marketing trends.
I have also had the opportunity to attend a breakfast event at MediaCityUK that included panel talks from industry leaders about the evolving media landscape. But a personal highlight of mine so far has been supporting one of my clients, Deloitte, at a live BBC Breakfast broadcast from a new construction site in the centre of Manchester to launch its 2023 Crane Survey.
Every Friday morning, I have a development check in with my mentor to track how I’m progressing. Having these check ins weekly is a helpful touchpoint to discuss any challenges and areas that I focus on to improve my work.
Friday is also one of my work from home days. It is largely spent collating status reports to share with clients to highlight key successes and provide some analysis on our results. They’re a great way of taking a step back from the day-to-day work and reflecting on the value we are delivering for clients.