You never forget your first time (on TV)
Join ABF Pictures and Reign in a conversation about how to get your brand on TV! If you’ve ever thought about TV advertising but assumed it was too expensive, too complex, or just “not for your kind of brand” this session is for you.
Because the reality is, some of the fastest-growing brands today aren’t avoiding TV they’re using it differently.
And for those new to the channel, or coming back after time away, it’s often far more accessible (and effective) than you might think.
At the same time, many brands are missing a major opportunity within the modern 50+ audience one of the most valuable and least accurately represented groups in advertising today.
Join us for a relaxed breakfast session where we break down what TV actually looks like in 2026 without the jargon, the myths, or the intimidation.
You’ll hear directly from the people behind the ideas, the media, and the results alongside insight from ITV, C4 and Sky.
Agenda
09:20 AM – 09:30 AM
TV is dead
“TV is Dead” is a provocative opening session that challenges one of the biggest myths in modern marketing. Is television really losing its influence, or has the way we think about TV simply failed to keep pace with how audiences consume content today? We’ll unpack the misconceptions that have shaped perceptions of TV advertising, explore why those beliefs persist, and reveal the data and real-world examples that tell a very different story. Whether you’re a seasoned marketer or simply curious about the future of media, this session will challenge assumptions, spark debate, and set the tone for an insightful and thought-provoking event.
09:30 AM – 09:50 AM
From brief to activation
Matt Barraclough
From Brief to Activation lifts the curtain on the modern TV advertising process, showing just how quickly an idea can evolve from a simple creative brief into a professionally produced, broadcast-ready campaign. The team from ABF will demystify every stage of the journey, sharing how brands of all sizes can create impactful TV advertising without the complexity or cost many assume. Along the way, they’ll showcase a selection of iconic and nostalgic TV adverts, revealing what made them so memorable and the creative principles that still resonate today. Whether you’re considering TV advertising for the first time or looking to better understand the production process, this session will leave you with a clear picture of how straightforward it is to bring your brand to the nation’s screens.
09:50 AM – 10:15 AM
Planning & measuring TV
Simon Rigby
Planning for Performance takes you behind the scenes of a successful TV campaign, revealing how strategic planning turns marketing objectives into measurable business results. In this 20–25 minute session, you’ll discover how campaigns are built from the ground up, from identifying the right audience and selecting the most effective channels to optimising budgets and scheduling for maximum impact. Most importantly, we’ll demonstrate how modern TV advertising is measured, giving brands clear insight into performance, ROI and the contribution TV makes to sales, leads and long-term growth. If you’ve ever wondered whether TV advertising can be accurately measured or justified as a marketing investment, this session will show you the data, tools and techniques that prove exactly what TV delivers for your business and your bottom line.
10:15 AM – 10:35 AM
The 50+ audience
Matt Barraclough, Simon Rigby
A closer look at one of the most overlooked audiences in modern marketing: the over-50s. Often dismissed through outdated stereotypes, this demographic represents significant spending power, brand loyalty and purchasing influence across a wide range of sectors. We’ll explore why successful brands are rethinking how they engage this audience, and why TV remains one of the most effective channels for reaching them at scale.
10:35 AM – 11:00 AM
Broadcaster fireside chat & Q&A
Jason Spencer, Mark Watts, Sharon Furey
The Broadcasters’ Panel brings together senior representatives from Sky, ITV and Channel 4 for an open and engaging discussion on the future of TV advertising and the opportunities it presents for businesses of all sizes. Hosted by an industry expert, the session will explore the latest trends shaping the TV landscape, challenge common misconceptions, and provide unique insights from three of the UK’s leading broadcasters. Attendees will also have the opportunity to ask their own questions during a live audience Q&A, making this an interactive session designed to tackle the topics that matter most to brands and marketers. Whether you’re curious about planning your first TV campaign, understanding audience behaviour, or exploring where television fits within today’s marketing mix, this is your chance to hear directly from the people shaping the industry.
11:00 AM – 11:15 AM
The Quiz
Matt Barraclough
The Big TV Quiz is the perfect way to round off the event with a little friendly competition and a healthy dose of nostalgia. Put your TV knowledge to the test as we revisit some of the UK’s most iconic adverts, memorable jingles, famous catchphrases and classic television moments. Whether you’re a marketing enthusiast or simply a fan of great TV, this fun, interactive quiz is a chance to relax, network and end the day on a high. And yes… there may even be a few prizes up for grabs for the sharpest minds in the room.
11:15 AM – 11:30 AM
