Fat Media launches new website for Too Good To Be Gluten Free

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by Simon Austin

Lancaster agency Fat Media has re-designed the website of gluten free brand Too Good To Be Gluten Free to support its recent rebrand from NoG.

The agency, which lists Lakeland, Macdonald Resorts and Jessops among its clients - won the pitch following its work with parent company Addo Food Group.

Fat Media were charged with the task of building a user friendly website to reflect Too Good’s growth in the market.

Too Good To Be Gluten Free has rebranded its logo and packaging based on its focus on gluten free chilled pastries. The rebranded products have launched into selected Sainsbury’s stores across the UK.

Fat Media built a e-commerce website built on Wordpress with WooCommerce functionality showcasing product information, a blog and housing all brand content. The site is mobile-responsive, and integrates the brand’s Twitter and Instagram accounts.

Too Good brand manager Sam Benjamin said: “Working with Jess and the Fat Media team has been amazing, from initial meeting to final handover everything has been executed with precision.

“I’m really happy with how the site functions and visually it is stunning too. I look forward to working with Jess and the team long into the future.”

Fat Media account director Jessica Dick added; “On being appointed, Too Good To Be Gluten Free wanted a new website to showcase the rebrand from NoG and new product offering, as well as an updated tone of voice and full e-commerce functionality, which they’ve never had before.

“The client needed to reflect their growing company status which allowed us to incorporate their new packaging into the site design. As this was the build for the brands first e-commerce website, the main aim was to develop a user friendly platform as another method of product sales.”