Epiphany appointed by Wonga to help with brand perception

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Leeds search specialist Epiphany has been appointed to help improve the brand perception of payday loan company Wonga.

Epiphany will work in partnership with Wonga’s content agency, Cedar, on brand perception and delivering a customer-first multi-channel content strategy.  The agency will also be responsible for driving traffic and enquiries from organic search.

Epiphany won the pitch after emphasising its application of customer intelligence tools and ability to combine brand engagement with customer acquisition and SEO.

Earlier this year, Wonga enlisted Cedar to launch its Cash Smart Hub, a new area of the website that hosts content on themes such as saving, budgeting and borrowing.

Epiphany will be working closely with Wonga to optimise and amplify the content.

James McMaster, Head of Marketing for UK Wonga, said: “Our absolute focus is on our customer and we’ve been working very hard to understand how we can best serve them - through information, products and a transparency of service. The next stage of our business journey will be an exciting one and we were keen to find an agency who could be a partner.

“Epiphany impressed our whole team. They showed us something we hadn’t seen before with their ability to direct and develop content that reaches and adds real value to our audience, underpinned by over 12 years’ SEO experience at the highest level.”

Epiphany MD Tom Salmon added: “Financial services is a huge area of expertise both for us, as well as the wider Jaywing agency. We share Wonga’s excitement for the journey they are going on, and believe the expertise within our business complements Wonga’s ambitions perfectly.”