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Leeds agency unveils first ad campaign for national furniture retailer

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Brass has launched a first ever TV commercial for Hammonds after the furniture company’s record year for sales.

The Leeds agency has worked with Hammonds since 2007, providing online and offline marketing, PR and media services as the company has grown to over 100 stores and concessions nationwide.

The ad was written and art directed by Mike Black and Jason Mortimer of Brass, produced with The Mob and directed by Jon Dennis. It is currently running nationwide.

Watch the ad here:

Kirsty Oakes, Hammonds’ marketing manager, said: “Having recently rebranded, we thought the time was right to bring Hammonds to a wider audience on TV. We have worked with Brass for a number of years, and they have a great understanding of our business, and were our obvious partner.”

David Lavelle, managing partner at Brass, added: “We are delighted to have created this commercial for Hammonds. It was a logical next step in terms of the presentation of the brand and its continuing growth”.

The commercial was written and art directed by Mike Black and Jason Mortimer of Brass, was produced with The Mob and directed by Jon Dennis. The ad aired on Channel 4 on 14th September 2016, and is currently running nationwide.

Brass has over 90 staff at its Leeds HQ and also works with the likes of Leeds Building Society, Leeds Rhinos and Leeds Beckett University.

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