Leeds-based Oakland Group Services plans to recruit 20 staff, following investment from NPIF – Mercia Debt Finance.
The Yorkshire data consultancy has more than doubled in size in the last 2 years and will use the £500k to undergo further growth.
“We hear a lot about the value of data but unless companies can access it in the right way, they will never feel the benefits,” said Richard Corderoy, Managing Director.
“At Oakland we can help them to bring their data together in one place, ensure it is good quality and analyse it to provide insights to improve customer engagement and efficiency. This funding will enable us to help more companies and create more jobs.”
Oakland works with brands including Vodafone, Blenheim Palace and Network Rail. It’s currently undertaking on a large data project with Yorkshire Water to help with customer engagement and leak management.
“Businesses now recognise that harnessing the power of data is key to their success because it provides the insights they need to adapt and thrive in the changing marketplace,” added David Wright, Investment Manager with Mercia.
“Data platforms are becoming a ‘must have’ for many firms, but few have the ability to create them themselves. Not surprisingly, Oakland’s services are in growing demand. We are pleased to be able to support Richard and the team by providing additional working capital to help them take on new and larger contracts as they continue to grow the business.”
The firm currently employs 80 staff at its Leeds base.
