2022 has certainly been a year to remember. Between three Prime Ministers, economic chaos, the death of the queen and a war in Ukraine, it’s fair to say it has been unpredictable year.
But it hasn’t all been doom and gloom. Even though England might be drowning its sorrows after dipping out of the World Cup recently, the North has continued to cement its status as a thriving hub of innovation through its flourishing digital, creative and tech scene.
Global companies and agencies continued to set up bases in the region, such as Booking.com and Scottish ad giant Leith, and whether it was TikTok, VR or AI – we continued to shine a spotlight on all the latest trends.
But with the cost of living crisis and economic turmoil continuing to bite with a recession rearing its head, what’s next on the horizon aside from us all cranking up the radiators a notch in 2023?
We’ve spoken to a variety of industry leaders and gathered their insights and predictions for 2023, from how brands might be shaking things up, tech innovations to agency trends…
