Slade frontman, Noddy Holder, appears in Iceland’s new festive campaign, created by MediaCityUK’s Meanwhile.
“The Land of It’s Chriissstttmaaas” launches today on television, video on demand and digital.
Meanwhile wrote the ad, which was produced by Chief and Iceland’s in-house studio.
The creative focuses on Noddy Holder trying to start the Christmas season with his famous catchphrase, but finding out he needs to wait until after the World Cup.
