Unbranded Manchester, the MediaCity-based digital agency with a focus on business development, has revealed how it focuses on efficiency by implementing automated systems to help clients reduce overheads and increase sales.
Unbranded’s heritage
Unbranded Manchester was launched about 10 years ago, and a few years later set itself up in MediaCity. As managing director Hamad Mian told Prolific North, the agency started out as a partner on white label digital projects for large and small agencies, blue chip companies and marketing firms.
“Digital was big, but there weren’t enough talented developers to build out what a number of agencies were offering to clients,” he said.
It was only a matter of time when Hamad realised the knowledge he’d acquired through a degree in computer science was unique in the industry.
“I would hear some of the advice clients were getting and couldn’t comprehend why simplier digital/tech solutions weren’t being offered,” he said. “Or worse, they were being told it couldn’t be done when it could!”
It became clear that there was a gap in understanding programming and how this correlated with business efficiency.
“We made the decision to do away with what was at the time about 80% of our income, and go direct to market with our own services,” said Hamad.
Since then it has gone from strength to strength, working with a range of interesting brands and using a unique approach to analyse specific pain points and create a website and digital solution that solves them all effectively. Unbranded conducts a range of investigations including interviewing team members, looking for automation opportunities and identifying further gaps in the market on behalf of its clients.
Ultimately, brands’ overheads are markedly reduced and their fortunes grow, he said.
“We now know that we’re a great choice of agency for businesses who want MVP, websites that rank and tech solutions for moving processes online.”
