Boots’ Chief Marketing Officer on the benefits of holding your nerve

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Another Creative Courage webinar is coming soon, and will see the McCann Leeds team sitting down with Pete Markey, the CMO of Boots.

Pete Markey has experience working at brands including TSB, MORE TH>N and the Post Office, and started in his current role just last month.

He’ll join the McCann Leeds webinar on March 24th at 3pm – registration for which opened today. Here, he’s shared a sneak preview of some of the insights he’ll be providing at the webinar, encouraging creatives to hold their nerve – and emphasising the importance of backing and championing great creative work to get through corporate organisations.

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