McCann Manchester’s festive campaign for Smyths Toys has topped YouTube’s Christmas Ads Leaderboard, with John Lewis missing out on the top spot for the first time since 2016.
The campaign, ‘If the World Were a Toy’, transforms iconic landmarks into toys and is intended to show that despite a difficult year, Christmas is not cancelled.
Directed by Chris Balmond through Outsider, it was created by McCann Manchester and set to the tune of Beyonce’s If I Were a Boy. Media planning and buying was handled by Universal McCann in Manchester.
It’s chalked up 23million views on YouTube so far.
