Judith Lewis, international marketing specialist and host of Digital Marketing Strategy training, provides an overview of the importance of good marketing groundwork.
For both in-house and agency marketers, the full-day course helped guests achieve the necessary mindset and information to plan an efficient marketing strategy.
She helped ticket holders audit their marketing approaches and identify how to improve performance; build a Digital Marketing Strategy that delivers against objectives; understand the impact of digital marketing on customer behaviour; and identify the best measuring and benchmarking tools.
Lewis also hosts the Social Media Strategy training course. She is a regular international speaker, co-host of a marketing podcast, contributor to the Huffington Post, and widely known as one of the most influential people in the digital industry.
Judith has written a brief overview on some of the content from the course – giving her insights into how digital marketing can make or break a company.
