Senior marketers from agencies and brands are invited to attend an insightful evening event looking at how nostalgia can be used in advertising.
Prolific North is partnering up with YouGov and the7stars to help share valuable research and commentary about how brands are using nostalgia as a marketing tool.
The exclusive event will take place at Accelerate Places, 101 Princess Street, Manchester, M1 6DD, between 6pm and 9pm on Wednesday, November 20th.
YouGov, a global research and analytics company, has previously published whitepapers exploring consumer insight into loyalty schemes and whether the public believes brands should have a voice on social issues.
For their latest whitepaper, to be released early November, they decided to partner up with the7stars, the UK’s largest independent media company. The paper, which examines the power of reminiscence in marketing, is titled: ‘Nostalgia – is it what it used to be?’.
