driven and Chief Productions have teamed up for a new TV-led campaign for Studio.co.uk.
The integrated campaign showcases Studio’s new autumn fashion range with the aim of broadening Studio’s appeal as a value fashion retailer.
Building on the brand’s message of ‘We do Wow’, driven came up with the concept of creating ‘wows’ anywhere. Accompanied by Kylie’s ‘Wow’ music track, a 10ft red “O” acts as a fashion portal where new products are showcased in various settings.
Directed by Nate Camponi, the three shoot locations are all set in Manchester.
