This morning, the latest RAJAR figures have been released, showing the performance of radio stations up and down the country. Josh Wheeler, Head of Broadcast at Manchester-based broadcast specialist Good Broadcast analyses the results.
Welcome to RAJAR day. For us in the world of radio PR it’s a bit like Christmas. We get to see which stations are flying high – which helps to inform our targeting on behalf of brands.
For the stations themselves, it can be a bit nerve-wracking. It shows how their outlets and shows have been performing which could lead to them implementing drastic change.
For us, at Good Broadcast it is also an incredibly important day. Our whole mantra is ‘Quality over Quantity’ when it comes to delivering for our clients – so it is vital for us to evaluate how stations perform.
The figures measure BBC and licensed commercial radio outlets across the country to highlight which stations are performing well with audiences.
RAJAR Ltd (otherwise known as Radio Joint Audience Research) is owned by the BBC and RadioCentre (the trade body which looks after commercial radio stations in the UK).
The figures are the most accurate way of measuring the reach of radio audience penetration – and therefore incredibly significant.
