Cheshire-based shopper marketing agency ATOM has integrated with Fluid Creative Communications to create a bigger and more diverse agency offering.
The ATOM team have relocated to Fluid’s Head Office in Macclesfield whilst also having access to the existing Fluid offices in central Manchester and London.
The move looks to bolster ATOM’s work in the area of shopper and promotional marketing while joining a larger and more diverse communications proposition with a bigger creative team, enhanced digital capability, film and animation services.
Tom McDonnell, Fluid’s Managing Director, said: “We’re excited by the merger and are looking forward to the new opportunities that ATOM and Fluid working together will bring.”
ATOM’s client base includes the likes of Müller Rice, Velvet Comfort and Confused.com, whereas Fluid has worked with Veolia, The Motor Ombudsman and SIG.
Little will change in the day to day operations of ATOM with many of the client and planning team moving to the new, bigger agency.
ATOM Founder and MD, Andy Duff, will remain fully involved in the new agency structure as a non-executive director of the new group.
Michelle Bancroft from Fluid will support the client team during the transitional process and head up the promotional and shopper marketing client group.
