Transport for Greater Manchester (TfGM) has appointed Dinosaur as its creative agency for Metrolink’s annual off-peak travel campaign after a competitive pitch.
The Manchester agency will lead the campaign across out of home, dynamic paid social, digital display and YouTube pre-roll to promote off-peak journeys for 2019. The campaign, ‘Open for Adventure’, launches this week.
Mark Beaumont, Dinosaur’s chief creative officer, said: “We’ve worked with Metrolink to develop their successful off-peak campaigns for the past two years. To be awarded the opportunity for a third time – to build on what we’ve achieved – is a great sense of accomplishment and a credit to our talented team.”
