Less than six months ago, Lee Thawley and Vicky Pritchard co-founded MuddyWellies, the brand and culture agency.
Their intention when founding the agency was to “create destination brands for customers and employees alike”, based on Thawley and Pritchard’s “slightly obsessive” belief that great businesses of any size share one thing: that they’re built with brand and people at the heart of everything.
Before launching MuddyWellies, Lee was a freelance brand strategist, and also spent some years at Sorted Group. Over the course of her career she’s worked with Tall, 10 Associates, and itsmarketing. Thawley and Pritchard’s paths crossed regularly before setting up their own venture – both at AO in 2012 and at Sorted.
Lee sat down to share some of the vital lessons she’s learnt.
Which single daily habit or practice could you not do without?
Isn’t it strange how habits form so quickly? It all started with the offer of a cup of peppermint tea one morning at the office, and since that day it’s become the standard start to my day. A chat, gossip or catch-up when the kettle is boiling, a ‘brew’ of the peppermint tea whilst we fill our water bottles for the morning, and then we are off. I’m a keep-the-bag-in person, Vicky isn’t.
What does feel a little strange is that we even do this when we are working remotely – just via FaceTime!
