Manchester’s BJL is behind a new campaign from Skipton Building Society that seeks to champion the real stories behind people’s savings.
Using the line ‘I save’, the campaign draws on real customer insights to shine a spotlight on the things that matter to people and their reasons for saving with Skipton.
Running across posters, print, digital and radio, the campaign tells a number of different stories, including “I save for the day I can stop working and start travelling” and “I save to give my kids the opportunities I never had”.
BJL worked closely with Skipton’s in-house creative team to convey a “clear and confident” tone of voice for the 165-year-old brand.
