Kellogg’s launches first Alexa Skill

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Kellogg’s Special K has partnered with a digital agency to launch its first Alexa Skill to provide people with positive daily hints and tips on nutrition.

Alexa Skills add new capabilities that allow users to create a more personalised experience with their Alexa-enabled devices.

The Special K Alexa Skill offers prompts on how up your intake of iron, different kinds of carbs and fats, and the best bets for B vitamins.

It’s been developed by London agency Digitas and is available in the UK and Ireland.

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