Online electrical store, AO.com has taken a new approach to its advertising in a new campaign which launches today.
The North West firm brought in director, Matthijs Van Hejningen (The Thing, Amsterdamned, and Red Rain) to create a 60 second action movie.
The tongue-in-cheek advert shows AO racing against time to deliver the “ultimate electrical appliance” to save the world.
“The appliances in our homes are, in a way, the unsung heroes of our everyday lives. Whether it’s washing our family’s dirty clothes, vacuuming up the mess after a party or helping us enjoy the big match at home, I think we sometimes forget how reliant on them we really are,” explained chief brand and people officer, Michael Bates.
“We asked ourselves what would happen if other things in our lives broke down like an appliance could. After the recent heat wave, what would we do if the sun stopped working?”
