AR first as DoughBall kicks off with PizzaExpress and Holdens

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PizzaExpress has launched an augmented reality mobile game, developed by Manchester’s Holdens.

In the game, players place a mini football net on the table in front of them and then have a minute to score as many goals as possible. They must move their phone to aim and swipe upwards to shoot, while avoiding the goalkeeper.

The game can be played solo or in a competitive multiplayer mode.

It’s the first time that a UK restaurant has adopted AR gaming in their own app.

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