Leeds agency Savvy has announced the launch of a new live brand experience division as it looks to move “beyond traditional channels” for clients.
Savvy Live will look to create “memorable live experiences” to “drive emotional connections, shape behaviour and influence purchase”.
The agency said it had experienced an increased demand for live brand experiences and had delivered campaigns for the likes of adidas, Poundland, Britvic and Diesel.
“The way shoppers consume media and interact with brands has changed considerably due to advancements in technology,” said Taj Sur, business director at Savvy.
