My Startup finds and profiles the region’s most innovative and exciting new businesses. This week we met Relative Insight, audience research specialists, to hear about their background in criminal linguistics and their future leveraging language data.
Relative Insight uses sophisticated technology to help marketers get reliable, actionable data on potential customers. By looking at the ways people speak and identifying similarities and differences across a wide range of sources, it helps clients access detailed information about their actual audience. They promise “better briefs, more informed messaging, and more meaningful reporting.”
With a background in profiling for law enforcement reasons, the team now uses the technology to complete instant analysis of enormous data sets, returning hugely valuable marketing data.
Founders: Phil Greenwood, James Walkerdine, Ben Hookway, Rich Wilson
Founded: 2012
Website: relativeinsight.com
