Manchester-based LDM has attracted more than 140 registered users to its new Deliver My Leaflets (DML) platform, developed to simplify the way businesses plan and book door-drop advertising campaigns.
The digital platform allows businesses to plan, price and book targeted leaflet distribution campaigns online, making a traditionally offline marketing channel more accessible to businesses of all sizes.
As of 23 September, DML had recorded 144 registered users, marking an encouraging early milestone for the platform as LDM UK continues to invest in technology and digital customer acquisition.
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Through Deliver My Leaflets, customers can select their target areas, choose distribution dates and arrange for their marketing materials to reach households through Royal Mail’s established delivery network.
The platform has been developed to support both SMEs and larger organisations, as well as marketing agencies looking to incorporate door-drop advertising into their clients’ wider marketing strategies.
Rob Henry, Managing Director at LDM UK, said: “We’ve always believed in the effectiveness of door-drop advertising, but we recognised that the way businesses want to purchase marketing services is changing.
“Businesses are used to managing their digital advertising online, and we wanted to bring that same simplicity and flexibility to door drops. Seeing businesses register and engage with the platform is really encouraging. It’s an important step in our ambition to make door-drop advertising more accessible, whether that’s for a small independent business or a national brand. We’re continuing to develop the platform and are excited about its potential to support both businesses and marketing agencies across the UK.”
The launch forms part of LDM’s wider growth strategy, combining its experience in nationwide leaflet distribution with technology designed to streamline the customer journey.
With the platform now live, the business is focused on increasing registrations, growing campaign bookings and building relationships with marketing agencies looking to offer targeted offline advertising alongside digital activity.
Established in 2014, LDM UK is a Manchester-based specialist in nationwide door-drop marketing, working with businesses and marketing agencies to plan and deliver targeted leaflet distribution campaigns through Royal Mail. Deliver My Leaflets is LDM UK’s online booking platform, developed to make door-drop advertising simpler and more accessible.
