MandM, one of Europe’s leading off-price online retailers for branded fashion, sportswear and footwear, has appointed Wolfenden to strengthen its organic visibility and support long-term revenue growth across its UK market, while supporting a seamless website migration for key European markets.
Independent performance marketing agency Wolfenden will lead MandM’s Organic Search (SEO) and Digital PR strategy, delivering an integrated approach designed to accelerate organic growth, improve category visibility and build brand authority at scale.
The appointment follows a competitive pitch process, with Wolfenden selected for its deep technical SEO expertise, experience managing complex international organic strategies and proven track record delivering growth for large-scale ecommerce brands.
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As part of the partnership, Wolfenden will provide a full-service organic search strategy spanning technical SEO, content strategy, Digital PR and authority development. The strategy will focus on strengthening visibility across MandM’s core product categories, while enhancing the technical foundations required to support continued growth across the UK.
The strategy will also support MandM in capturing demand throughout the customer journey while reinforcing its position as a leading destination for value-driven branded fashion, sportswear and footwear.
Phil Twigg, head of digital at MandM, said: “Following a competitive review process, Wolfenden stood out through its combination of technical expertise, strategic thinking and experience supporting large-scale ecommerce brands operating across multiple markets.
“Organic search remains a critical channel for driving long-term growth, and we were looking for a partner that could help us strengthen both the technical foundations of our website and our wider organic visibility. We’re excited to work together to unlock new opportunities across our priority categories and markets.”
Daisy Wolfenden, MD at Wolfenden (pictured), added: “We’re delighted to be partnering with MandM, as one of the UK’s leading online value retailers, MandM has a significant opportunity to further strengthen its organic presence across key product categories and markets.
“Success in organic search today requires technical performance, content strategy and authority building to work together as a connected ecosystem. By combining our technical SEO expertise with a strategic organic authority programme, we’re looking forward to helping MandM drive sustainable organic growth, strengthen brand authority and capitalise on new opportunities across both traditional search and AI-driven discovery environments.”
