A Manchester and Nottingham-based digital marketing and PR agency has been appointed by online made-to-measure retailer Order Blinds as it looks to grow its digital presence following a brand refresh.
Tank will initially focus on improving the retailer’s organic search performance and conversion as part of what the companies described as the first phase of a longer-term digital growth strategy.
Order Blinds is the direct-to-consumer brand of the Cheshire-based Louvolite Group, which manufactures window blind fabrics, systems and components.
Martin Stone, managing director of Tank, said: “Order Blinds represents exactly the kind of ambitious, growth-focused businesses we love partnering with.
“The initial focus will be on unlocking existing demand and improving conversion performance, but our experts will also be laying robust foundations for sustainable future expansion. With the business entering a new chapter through its rebrand, there’s a significant opportunity to strengthen visibility, build authority and accelerate performance.”
The appointment comes as Order Blinds rolls out a refreshed brand identity, with the retailer positioning itself around quality craftsmanship, expert knowledge and customer service in the competitive online blinds market.
Nancy Whittington-Coates, business director at Order Blinds, said: “It was vitally important that we partnered with an agency capable of buying into both our immediate commercial objectives and our longer-term digital ambitions. Early on, Tank demonstrated a clear understanding of the challenges and opportunities within our market, as well as the technical expertise needed to unlock the progression we’re aiming to achieve. We’re excited to be working together to strengthen our online presence and continue to deliver the quality, service and expertise our customers expect.”
Rebecce Fennell, head of marketing at Louvolite, added: “Order Blinds plays a unique role within the Louvolite Group, as our direct-to-consumer brand, giving us valuable insight into evolving customer needs, expectations and buying behaviour. This partnership with Tank represents an important investment in the brand’s future development, ensuring we have the right systems in place to maximise performance.”
Tank, which has extended its team in recent months, is part of The Boda Group, alongside brand communications agency Warbox.
