Myprotein, the leading sports nutrition brand, has signed a deal to make its activewear range for men and women available on the Sports Club by NEXT online destination.
Sports Club is a dedicated multi-brand sportswear and equipment destination by NEXT, selling Next Active alongside leading brands including Nike, adidas, New Balance, On, Castore, Sweaty Betty and The North Face. Its offering spans categories including gym, running, football, golf, tennis, swimming and outdoor clothing.
The initial activewear drop, comprising around 30 products, includes a selection of training and athleisure styles across men’s and women’s categories, including hoodies, T-shirts, shorts, leggings, sports bras, tops and jackets.. A further selection from Sculpt, Myprotein’s women’s performance activewear range, is planned to follow in September.
The launch reflects Myprotein’s continued expansion beyond its D2C roots and growing credibility with major retail partners. Myprotein’s activewear placement alongside leading sportswear brands also underlines the strength and commercial appeal of the offering.
Neil Mistry, CEO of THG Nutrition, said: “Launching Myprotein Activewear on Next is another important step in the brand’s evolution. Next gives us access to a broad and highly relevant customer base, and placement alongside some of the world’s leading sportswear brands reflects the strength Myprotein Activewear has built in this market.
“This launch also shows the progress we’re making on a scalable B2B model, alongside our direct-to-consumer operations. Activewear is a strategic priority for us, and we see real scope to keep expanding through high-quality retail partnerships like this one.”
Last month THG Nutrition, owner of the MyProtein brand, reported continued growth despite elevated whey costs, an achievement which it thanked in part to its product innovation and retail expansion, including for its range of gym clothing.
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