As the eyes of the golfing world turn to Liverpool City Region this week for the 154th British Open at Royal Birkdale, a giant 1,000 square metre portrait of local golfing legend Tommy Fleetwood has been unveiled in the city centre.
The 40m x 25m art work has been created on the grass at Chavasse Park at Liverpool ONE to celebrate the start of the world’s oldest golf tournament. The 1,000-sq metre image of Southport-born Tommy Fleetwood took three people two days to create using special grass pitch-marking paint – the campaign was created by the centre’s new PR agency, Umpf.
Brendan Hattam, centre director at Liverpool ONE, said: “As the region welcomes visitors not just from around the UK, but from across the world, we wanted to mark this special occasion with a supersized display of support and we think we’ve got Tommy’s image down to a tee.
“There’s going to be a real buzz around the city for what is one of the world’s greatest golf championships and we’re delighted to be playing a small part in the celebrations with our huge display of support.”
Liverpool ONE is one of Europe’s leading retail and entertainment destinations, set in the heart of Liverpool City Centre. Built around the existing streets of central Liverpool, the 1.65 million sq ft contemporary open-air complex is a must-visit for those who love to shop, eat, drink and relax.
Liverpool ONE has over 170 stores, bars, restaurants and leisure experiences, including a 14-screen cinema, as well as Gravity MAX, providing 12 immersive and experiential activities. It is home to retail firsts, creative pop-ups, international flagship stores, as well as independent and local brands. The destination boasts a five-acre park and spans across five areas including Paradise Street, South John Street, Peter’s Lane, Hanover Street and the Leisure Terrace facing Chavasse Park.
The shopping centre attracts 33 million visitors per year and is committed to supporting projects and initiatives that help to create stronger, more sustainable and vibrant communities.
