York-based HR consultancy McMillan & Associates has appointed creative communications agency Partners PR to lead on its public relations activity, supporting the company’s continued growth and raising its profile within the SME market.
Founded in 2018 by Natalie McMillan, McMillan & Associates has grown into a 15-strong team of HR professionals and associates based at Clifton Moor in York. The team delivers HR consultancy along with organisational development, training, coaching and mediation services.
The partnership will see fellow York business Partners PR deliver communications support, including media relations, thought leadership and wider profile-raising activity aimed at business leaders, HR decision makers and SME owners.
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The partnership brings together two York-based consultancies with a similar emphasis on practical advice, clear messaging and strong client relationships.
Founder McMillan said: “Our business is poised for growth and there are opportunities to educate the SME sector on key HR topics. It was important we found a communications partner that shared our straight-talking, pragmatic style and fully understood our values to get that messaging out there. We have found that with Partners PR. The team have already added value through the early opportunities they have generated.”
Partners PR director, Karen Tinkler, who has been at Partners well over 25 years after initially joining as an account executive in 1999, before being promoted to account manager, then account director, and ultimately attaining her current role, added: “It’s been a great start with McMillan. The company has brilliant credentials, and a fantastic team whose ethos and way of working aligns well with our own. We thoroughly look forward to continuing to support McMillan’s goals, as well as finding opportunities to collaborate beyond the PR campaign.”
Yorkshire-based Partners PR is approaching 40 years in business. The agency specialises in “jargon-free PR and communications,” supporting clients across the UK operating in the professional services, manufacturing, food processing, building products, and rail sectors.
