North East-based entrepreneur, Conleth Maenpaa, is behind a new subscription ticketing platform.
Maenpaa, who founded Lindisfarne Festival, said that INLET was designed to help more people discover live events.
Initially focusing on music, comedy and festivals in the North East, the aim is to expand its reach to grassroots venues, theatres and larger-scale concerts.
“I built Lindisfarne Festival from scratch, so I understand both sides of the barrier – The excitement of being front row at a brilliant live event, but also the challenges of creating those experiences in the first place,” he explained.
“There is so much happening around us, but people don’t always hear about it. Algorithms often feed us more of the same, and as a result, people can miss incredible events, artists and venues that might be right on their doorstep.
“That’s where INLET comes in.”
READ MORE – Ben Stokes-backed ticketing platform to open Northern office
Subscribers receive alerts when new ticket drops go live and can claim tickets through the app, often with the option to bring multiple guests. It’s been designed to encourage members to step outside their usual habits, discover new venues and try new genres.
“When people take a chance on something new, everybody wins,” continued Maenpaa.
“A venue gets a new customer. An artist reaches fresh audiences. And the customer might discover something they absolutely love.
“That’s what excites us most – helping create those connections.”
He added that accountability measures had been built in to the platform, so members must check in at events, provide feedback and confirm their spend at the venue, “helping generate meaningful insights into customer behaviour and wider event value.”
Members are also encouraged to only claim tickets they genuinely intend to use, with a points-based system helping to promote reliability and discourage repeated no-shows.
