Manchester creative content agency Seventy7 has expanded its relationship with Royal Doulton after being appointed to handle the heritage homeware brand’s organic social media.
The new brief extends a partnership that has seen Seventy7 produce photographic content for Fiskars Group brands for more than five years. The agency will now develop and manage Royal Doulton’s organic social strategy from its Manchester office.
Royal Doulton, one of the UK’s best-known ceramics and homeware brands, has worked with Seventy7 on its visual identity and brand imagery. The agency said that experience would now underpin a social media strategy designed to complement its wider ecommerce and marketing activity.
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The appointment adds to Seventy7’s growing remit with Fiskars Group, with the agency continuing to support one of the group’s flagship heritage brands across multiple creative disciplines.
Billy Henshaw, Group Creative Director at Seventy7, said: “In partnership with the Fiskars team we have helped to retain and celebrate the heritage of beloved brands like Royal Doulton, whilst simultaneously providing a modern strategy and brand approach.
“Moving into the social space is a perfect next step, giving the brand the opportunity to make even more meaningful connections with their audience.”
Lisa Marriott-Reynolds, Merchandising Manager at Fiskars, added: “Our team has found a real collaborative culture working with Seventy7. We can’t wait to develop this new strategy together and grow our presence.”
Seventy7 specialises in creative content and full-service agency support, with teams based in Manchester, London and Mumbai. The agency said its Manchester social media team will lead the delivery of Royal Doulton’s new organic social strategy.
