While the World Cup plays on, the coolest man in football is keeping the nation chilled, with football-shaped ice and the world’s first electrolyte ice, dropped to your door in minutes in the latest football tie-in from delivery app Gopuff.
As Britain sweats through its hottest week on record, Wythenshawe native and former Man City (now Chelsea) star Cole Palmer keeping his cool, dropping COLE’D, a brand-new line of premium ice, straight to the nation’s doors in as fast as 15 minutes through the app.
Because Gopuff delivers from its own micro-fulfilment centres rather than handing off to third-party couriers, it claims that your COLE’D arrives exactly as it should, fast, fresh, frozen solid, and quicker than rival apps.
The headline act is unmistakably his, football-shaped ice. COLE’D Premium Craft Ice Spheres are precision-cut into the shape of a ball, frozen slowly for crystal clarity and built to stay colder for longer. Perfect, in other words, for keeping cool while the football plays out on the telly.
Supporters coined “Cold Palmer” for his ice-cool composure and that famous shivering, arms-crossed celebration, copied in playgrounds and stands across the country. Now the nickname is real, and it melts nicely into a cold drink.
The range also includes COLE’D Traditional Ice and the genuine innovation of the launch, COLE’D Pebble Ice with Electrolytes, billed as the world’s first electrolyte ice. Every product is made with filtered, purified water.
Palmer said: “Gopuff was already part of the routine, so when they came to me with the idea, it just made sense. What started as a bit of fun turned into something proper. I’ve been involved in everything, the product, the packaging, the content, and that’s what interested me. The fans started the whole ‘Cold Palmer’ thing in the first place, so it’s nice to turn that into something everyone can be part of.”
Yakir Gola, co-CEO and co-founder of Gopuff added: “There has never been a better week to drop the new standard in ice. And COLE’D is what happens when you combine one of the world’s most exciting footballers with a company obsessed with creating new experiences for customers. From football-shaped craft ice to the world’s first electrolyte ice, these products reimagine an everyday category through innovation, and because we deliver from our own network, customers can get it exactly as intended: fast and frozen.”
COLE’D drops as the Met Office forecasts temperatures of up to 38°C this week, with the all-time June record expected to fall. It is available across Gopuff’s delivery network in England and Wales and follows the service’s run of talent-led launches with some of the biggest names in sport.
GoPuff is available across Manchester, Leeds, Liverpool and Newcastle.
