Four major food brands have appointed Leeds agency Finn.
Heading the list is Jus-Rol, which has turned to Finn to become its lead creative and campaign agency.
Earlier this month, the ready-made pastry brand revealed its new look, created with Manchester’s Brandon. Finn’s role will be to spearhead the creative strategy and cement its leading position in the pastry category as well as promoting awareness of the new look.
A campaign is already in development.
Another win is Korean food company, Kelly Loves. Finn will conduct a brand development project aimed at accelerating growth in the UK and EU markets. This will focus on securing wider distribution and driving consumer demand.
READ MORE – No pin required as Manchester agency “rolls” out new Jus-Rol branding
Finally, it has been appointed by Compleat Food Group to lead social media and influencer marketing activity across its Wall’s and Pork Farms brands.
It will also work on new product launches on digital channels and seek to make Pork Farms “more relevant to a younger audience” through social campaigns and experiential activations.
“These four wins demonstrate the breadth of expertise we bring to FMCG brands at every stage of growth. From category leaders such as Jus-Rol and Wall’s, to exciting growth brands like Kelly Loves and Pork Farms, we’re partnering with businesses that have ambitious plans and strong opportunities ahead,” said Richard Rawlins, Founder at Finn.
“We’re so excited to be working on these briefs that sit firmly in Finn’s sweet spot of forming strategic partnerships with FMCG brands that results in work that is creatively disruptive, but that, on a practical level, helps them to sell into major retailers, and create brand excitement that boosts sales.”
